Apple Corp. News

Apple Store app will soon get an AI shopping assistant

You can opt out, but only partially.

This might be short lived as values fluctuate.

Apple’s Unified Memory is RAM. Every PC maker has raised prices.

Apple has raised prices across the board for many of its products today.

The online Apple Store app is soon getting an AI bot to help you with your shopping decisions. MacRumors reported the...

Apple shares closed at $333.74, leaving the company with a market capitalization of approximately $4.88 CAP trillion....

Can’t understand why the rising cost of memory chips forces a hike in Mac prices? Apple silicon processors include...

Apple says Tim Cook will become executive chairman of the board. Ternus, who was previously hardware engineering...

I really didn’t want to believe it, but here we are. Apple is now looking like the sensible laptop brand. Not the cool...

Apple’s ecosystem isn’t held together by one killer feature. It’s the sum of dozens of small conveniences, which makes...

The MacBook Neo is apparently a big hit. So big that Apple is reportedlyy ramping up production.Now the bad news:...

Apple once again beat all its rivals to stay the world’s top smartphone vendor, according to new data from a...

It's easy to name alternatives to the iPad, you could be here all day listing myriad Android tablets. But it's...

Choosing between Apple’s 2026 MacBooks and Windows laptops can be a challenging decision, as both platforms cater to...

Apple is about to mark its 50th anniversary — a rare milestone for a tech company — and today it officially announced...

Looking back over Apple’s first 50 years, it’s clear what the company’s greatest talent is: turning rivals’ niche...