Why Apple Enjoys Peerless iPhone Pricing Power

Jun 20, 2026

One reason Apple can raise product prices so confidently: The iPhone has wiped out the competition for the world’s wealthiest smartphone buyers.
Costlier memory chips prompted Apple Chief Executive Tim Cook to tell The Wall Street Journal that price increases were unavoidable. Fortunately for Cook, no other major smartphone maker has a customer base that can so easily afford a steeper price tag.

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