I really didn’t want to believe it, but here we are. Apple is now looking like the sensible laptop brand. Not the cool underdog. Not the affordable alternative. Apple, in 2026. The reason is not that the company suddenly became generous, but rather the rest of the competition has suddenly become so deranged that a MacBook lineup starting at $599 feels weirdly grounded. Read More
Apple Store app will soon get an AI shopping assistant
The online Apple Store app is soon getting an AI bot to help you with your shopping decisions. MacRumors reported the...





